Yes, we work with both. For online stores, we focus on eCommerce SEO — optimising product pages, category pages, site structure, and technical performance to drive more organic traffic and conversions. For physical vape shops, we focus heavily on local SEO to bring in foot traffic from nearby customers. Many of our clients have both an online store and a physical location, and we handle both together.

This is actually one of the strongest reasons to invest in SEO if you are in the vape industry. Because paid advertising is restricted or banned for vape products on most major platforms, the businesses that invest in organic SEO gain a massive advantage. Your competitors who rely solely on paid ads are constantly fighting restrictions. SEO gives you a stable, sustainable traffic source that no platform can switch off overnight.

The vape industry operates under strict advertising restrictions and compliance requirements that a general SEO agency simply does not understand. A specialist agency like VapeSEO knows which keywords are safe to target, how to create compliant content that still ranks, and how to build authority in a niche that most agencies shy away from. You get faster results, fewer costly mistakes, and a team that speaks your industry's language.

Link building for vape brands requires a careful, white-hat approach. We focus on earning genuine backlinks from relevant, authoritative websites in the vaping, lifestyle, health, and retail niches. We avoid spammy directories, private blog networks, and any tactics that violate Google's guidelines. Every link we build is designed to strengthen your domain authority safely and sustainably over the long term.