1. Who We Are
VapeSEO is a specialist SEO agency based in the United Kingdom, operating under CortexZ. We provide search engine optimisation, content marketing, and digital growth services exclusively for vape, e-liquid, and CBD brands.
Business Name: VapeSEO (CortexZ) Website: https://vapeseo.co.uk Address: 46 Mayfield Ave, Carlisle CA1 3LU, UK Email: info@vapeseo.co.uk Phone: +44 7490 356941
When you use our website or contact us through any form, we may collect and process your personal data. This policy explains exactly what we collect, why we collect it, and how we use it.
2. What Information We Collect
We only collect information that is necessary to provide our services or respond to your enquiries. This includes:
Information you give us directly:
- Your full name
- Your email address
- Your phone number
- Your website URL or business name
- Any message or enquiry you submit through our contact form
Information collected automatically when you visit our website:
- Your IP address
- Browser type and version
- Pages you visit on our site
- Time and date of your visit
- Referring website or search term that brought you here
We do not collect sensitive personal data such as payment details, national insurance numbers, or health information.
3. How We Use Your Information
We use your information only for legitimate business purposes. Specifically, we use it to:
- Respond to your enquiries and contact form submissions
- Provide SEO consultations and services you have requested
- Send you updates, proposals, or reports related to your project
- Improve our website performance and user experience
- Analyse website traffic using Google Analytics
- Meet our legal and contractual obligations
We will never sell your personal data to third parties. We will never use your information for purposes unrelated to the services you have enquired about.
4. Legal Basis for Processing Your Data
Under the UK General Data Protection Regulation (UK GDPR), we process your data based on the following legal grounds:
- Contractual necessity — when you engage us for SEO services, we need your data to deliver those services
- Legitimate interests — to respond to enquiries and improve our website
- Consent — where you have explicitly agreed, such as subscribing to updates or marketing emails
- Legal obligation — where we are required to retain certain records by law
5. Cookies
Our website uses cookies to improve your browsing experience and help us understand how visitors use our site.
We use the following types of cookies:
- Essential cookies — required for the website to function properly
- Analytics cookies — used by Google Analytics to track visitor behaviour anonymously
- Preference cookies — to remember your settings and preferences
You can control or disable cookies at any time through your browser settings. Please note that disabling certain cookies may affect how some parts of our website function.
6. Google Analytics
We use Google Analytics to understand how visitors interact with our website. This tool collects anonymised data including pages visited, time on site, and traffic sources. Google Analytics data is processed and stored by Google in accordance with their own privacy policy.
You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.
7. Third-Party Services
We use a small number of trusted third-party tools to run our business. These include:
- Google Analytics — website traffic analysis
- Google Search Console — website performance monitoring
- WordPress & Elementor — website platform
- Contact Form 7 — contact form processing
These services may process your data on our behalf. We ensure all third-party providers we work with comply with UK GDPR and maintain appropriate security standards.
We do not share your personal data with any other third parties unless required to do so by law.
8. How Long We Keep Your Data
We retain your personal data only for as long as necessary. Specifically:
- Contact form enquiries — kept for up to 12 months
- Client project data — kept for up to 3 years after the end of a project
- Analytics data — retained by Google Analytics for up to 26 months
After these periods, your data is securely deleted or anonymised.
9. Your Rights Under UK GDPR
You have the following rights regarding your personal data:
- Right to access — request a copy of the data we hold about you
- Right to rectification — ask us to correct any inaccurate information
- Right to erasure — request that we delete your personal data
- Right to restrict processing — ask us to limit how we use your data
- Right to data portability — receive your data in a portable format
- Right to object — object to us processing your data for marketing purposes
- Right to withdraw consent — at any time, where processing is based on consent
To exercise any of these rights, please contact us at info@vapeseo.co.uk. We will respond within 30 days.
10. Data Security
We take the security of your personal data seriously. We use appropriate technical and organisational measures to protect your information from unauthorised access, loss, or disclosure.
Our website uses SSL encryption (HTTPS) to protect data transmitted between your browser and our server. Access to personal data within our business is restricted to authorised personnel only.
11. Children’s Privacy
Our website and services are intended for business owners and marketing professionals. We do not knowingly collect personal data from anyone under the age of 18. If you believe a minor has submitted personal data to us, please contact us immediately and we will delete it.
12. Links to Other Websites
Our website may contain links to third-party websites such as client sites or social media platforms. We are not responsible for the privacy practices of those websites. We encourage you to read their privacy policies before submitting any personal information.
13. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our business or legal requirements. When we make significant changes, we will update the “Last Updated” date at the top of this page.
We recommend checking this page periodically to stay informed about how we handle your data.
14. Contact Us
If you have any questions about this Privacy Policy or how we handle your personal data, please get in touch:
VapeSEO (CortexZ) 46 Mayfield Ave, Carlisle CA1 3LU, UK 📧 info@vapeseo.co.uk 📞 +44 7490 356941